One problem with innovation in large, rigidly procedural firms is that
A)innovation tends to be resisted.
B)innovation is seen as unimportant.
C)there is less need to innovate.
D)none of the above; large firms are just as innovation-friendly as small ones.

Question

Quizplus · Accepted Answer

Large, rigidly procedural firms tend to have established procedures and structures that resist change, including innovation. These firms may prioritize stability and predictability over innovation, making it difficult to introduce new ideas and approaches.

One Problem with Innovation in Large, Rigidly Procedural Firms Is