Researchers at PPG Industries spent time, effort, and money developing a bluish windshield that would let in filtered sunlight but block out the heat. Little market research was done, but the scientists were convinced this new product would be better than the existing windshields. This suggests PPG most likely has which type of orientation?
A)exchange
B)production
C)sales
D)customer

Question

Quizplus · Accepted Answer

PPG Industries spent time, effort, and money on developing a new product without conducting market research to determine if there was a demand for it. This suggests that PPG Industries has a production orientation, where they focus on developing a product and improving efficiency in the manufacturing process, rather than on meeting customer needs or conducting market research.

Researchers at PPG Industries Spent Time, Effort, and Money Developing