Jacques Torres Chocolate is a factory and retail store. Its owner is willing to try to produce new flavours when his customers suggest them-such as chili-pepper-laced chocolate candy. He believes his customers have the final say on whether the product is of any value. He states, "If something doesn't move, that's the last time you see it." How does Jacques Torres Chocolate keep its customers coming back?
A)It directs its chocolates to the "average customer."
B)It seeks its goals primarily through the use of intensive promotion.
C)It has an inward focus on the organization's needs.
D)It profits through customer satisfaction.

Question

Quizplus · Accepted Answer

Jacques Torres Chocolate keeps its customers coming back by prioritizing customer satisfaction. The owner listens to his customers' suggestions for new flavors and believes that customers ultimately have the final say in whether a product is successful or not. Additionally, the quote about not seeing a product again if it doesn't sell emphasizes the importance of meeting customers' needs and preferences to ensure repeat business.

Jacques Torres Chocolate Is a Factory and Retail Store