What should a retail casket outlet do if it wishes to offer customer value?
A)use a production orientation
B)use a sales orientation
C)offer free services to go along with the casket
D)provide customers with only a few casket choices

Question

Quizplus · Accepted Answer

By offering free services to go along with the casket, the retail casket outlet is adding value for the customer. This could include services such as transportation of the casket, embalming, or cosmetic services. Providing only a few casket choices may limit the options for the customer and may not necessarily add value. Using a sales orientation may be too pushy and is not customer-centric, and using a production orientation may not take into account the needs and wants of the customer.

What Should a Retail Casket Outlet Do If It Wishes