Oakley Sunglasses describes its customers as male and female, 18 to 25 years of age, single, high school graduates, and earners of above-average incomes. How would the company have identified this market segment?

Question

Quizplus · Accepted Answer

The company would have identified this market segment through a target market strategy, which involves analyzing the market and selecting a specific group of consumers to target with marketing efforts based on their demographics, psychographics, and behavior patterns.

Oakley Sunglasses Describes Its Customers as Male and Female, 18