Target entered the Canadian market in 2013 and was not successful. What was the most important reason?
A)Consumers like to shop at Walmart.
B)The Canadian market was too small with two US retailers competing for market share.
C)Target used non-proprietary technology that was not suited to the Canadian supply chain.
D)Target didn't understand the Canadian marketplace.

Question

Quizplus · Accepted Answer

Target's supply chain management system was not equipped to handle the complexity of the Canadian market. This led to widespread inventory issues, resulting in empty shelves and frustrated customers. Additionally, Target's pricing strategy was not competitive, and they failed to differentiate themselves from existing retailers like Walmart and Canadian Tire.

Target Entered the Canadian Market in 2013 and Was Not