As a global marketing strategy, which of the following requires active ownership (either a controlling interest or large minority interest) of a foreign company or overseas manufacturing or marketing facilities?
A)market grouping
B)import brokering
C)export subsidizing
D)direct investment

Question

Quizplus · Accepted Answer

Direct investment involves establishing a physical presence in a foreign country, often through the acquisition of a foreign company or through the construction of manufacturing or marketing facilities overseas. This type of investment requires active ownership or a controlling interest in the foreign entity. Option A (market grouping) describes market segmentation and targeting strategies, Option B (import brokering) involves acting as an intermediary between buyers and sellers in the import/export process, and Option C (export subsidizing) involves government assistance to domestic producers to help them sell goods overseas at a lower price.

As a Global Marketing Strategy, Which of the Following Requires