Monroe plans to market its shock absorbers in several different global markets. It plans to rely on extensive advertising. Before implementing this plan, what should its advertising manager be aware of?
A)Globally, the least standardized of all advertising media is the newspaper.
B)Some cultures view a product as having less value if it has to be advertised.
C)Language barriers and translation are rarely a problem.
D)The hard-sell tactics used in North America work well around the world.

Question

Quizplus · Accepted Answer

The advertising manager should be aware that some cultures view a product as having less value if it has to be advertised. Therefore, the manager should tailor their advertising approach to each specific culture/market. They should also be aware of language barriers and translation issues as well as the fact that advertising media vary in standardization around the world. Lastly, hard-sell tactics used in North America may not necessarily work well in other parts of the world.

Monroe Plans to Market Its Shock Absorbers in Several Different