Why would marketing managers typically use marketing research?
A)to increase customer dissonance
B)to implement a sales promotion
C)to handle an individual customer's complaint
D)to determine why a marketing plan failed

Question

Quizplus · Accepted Answer

Marketing research is used to gather information necessary to make informed decisions in the development of marketing strategies. If a marketing plan failed, marketing managers can use marketing research to determine what went wrong and how to improve the plan.

Why Would Marketing Managers Typically Use Marketing Research