The Blue Jays gave 5,000 Blue Jay season ticket holders a customized digital gift card. Fans will access the card's offerings by using a provided password that takes them to the Jays' website where they can apply for a 10 percent discount for purchases made on the site. The card also features a brief collection of video highlights as well as links to different areas of the Jay' website. What is the team's goal?
A) to cross-sell
B) to reinforce purchase decisions
C) to retain loyal customers
D) to create team awareness
Correct Answer:
Verified
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