The Ritzy Canine Carriage House is a doggy hotel. The lobby features a crystal chandelier, brocade-patterned wallpaper, gold-framed mirrors, and antique chairs. What type of promotion strategy would you expect the Ritzy Canine to use?

Question

Quizplus · Accepted Answer

The description of the lobby suggests that the Ritzy Canine is focusing on creating a strong organizational image. The luxurious decor conveys a message to potential customers that the hotel is high-end and prestigious, and this image is likely to be reinforced through other promotional activities such as advertising, social media, and word-of-mouth marketing. Prepurchase commitments, motivational behaviour, and outsourced information sources are not directly referenced in the description of the hotel, and may not be the most effective strategies for promoting this type of business.

The Ritzy Canine Carriage House Is a Doggy Hotel