Canesta Company has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants (PDAs). The product beams an image of a keyboard on a desk, allowing the user to type on the image. The words are picked up by the user's digital device. When introduced to the market, the device will sell for less than $50. Canesta does not have any retail channels. What level of distribution intensity should the company use?

Question

Quizplus · Accepted Answer

Selective distribution is the most appropriate for Canesta Company because it allows the company to control the distribution of its product and ensure that it is sold through reputable retailers. This will help to protect the company's brand image and ensure that customers have a positive experience with the product.

Canesta Company Has Developed a Virtual Keyboard Out of Light