Luxury home furniture manufacturer Home Living is in the process of looking for a distribution channel for its new line of high-end sofas. Home Living is most concerned about protecting its prestige image and controlling the message communicated by salespeople. What level of distribution would you recommend?

Question

Quizplus · Accepted Answer

An exclusive distribution channel would allow Home Living to carefully select and control the retailers who sell their high-end sofas. This would ensure that the brand image and message communicated by salespeople are consistent with Home Living's luxury image. It would also create a sense of exclusivity and scarcity, further enhancing the brand's prestige.

Luxury Home Furniture Manufacturer Home Living Is in the Process