Daya Rai operates a Super Juice franchise. Super Juice states in its franchisee agreement that restaurants must be kept clean at all times, that customers must be served within 2 minutes of arriving, and that managers must know the names of return customers. If Daya is unable to meet these conditions, what could this cause?

Question

Quizplus · Accepted Answer

Failure to meet the conditions set by Super Juice in the franchisee agreement, such as maintaining cleanliness, serving customers promptly, and managers knowing the names of return customers, can lead to a vertical conflict. This type of conflict occurs between different levels within the same distribution channel, in this case, between the franchisor (Super Juice) and the franchisee (Daya Rai).

Daya Rai Operates a Super Juice Franchise