During the summer of 2006, Volvo Cars of North America drove traffic to its dealerships via a sweepstakes tied to Walt Disney's summer blockbuster Pirates of the Caribbean: Dead Man's Chest. What was this an example of?

Question

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This is an example of a sales promotion, as it is a short-term incentive to encourage immediate purchases, in this case by driving traffic to Volvo dealerships through a sweepstakes promotion.

During the Summer of 2006, Volvo Cars of North America