When Madison began selling all-natural cosmetics to consumers, she called friends, relatives, and fellow members of her sorority to see if they were interested in updating their appearances by using her products or eliminating chemicals from their beauty regimen. What is this technique for generating leads called?

Question

Quizplus · Accepted Answer

Madison is utilizing her personal network to connect with potential customers, which is called networking. Cold calling involves contacting individuals who have not expressed interest in the product or service, qualifying involves determining if a potential lead meets certain criteria, and following up involves contacting individuals who have already expressed interest but have not yet made a purchase.

When Madison Began Selling All-Natural Cosmetics to Consumers, She Called