Kate Williams is starting a fashion boutique in an upscale mall near Kansas City. She wants to open her store during the time period in which a business like hers can realistically enter the new market. Kate is trying to open her business while the ________ is open.
A) safe harbor
B) window of opportunity
C) portal of entry
D) doorway of opportunity
E) safety zone

Question

Quizplus · Accepted Answer

The phrase "window of opportunity" refers to a specific time period in which a business can realistically enter a new market. This term is often used to describe the optimal time to enter a market before competitors become too established. Therefore, Kate Williams wants to open her store during the "window of opportunity" for her business.

Kate Williams Is Starting a Fashion Boutique in an Upscale