A ________ involves showing a preliminary description of a product or service idea to prospective customers to gauge customer interest, desirability, and purchase intent.
A) concept test
B) product/service statement
C) impression test
D) idea prospectus
E) idea test

Question

Quizplus · Accepted Answer

A concept test involves showing a preliminary description of a product or service idea to prospective customers to gauge customer interest, desirability, and purchase intent. The other options either do not accurately describe this process, or are not commonly used terms within marketing and product development.

A ________ Involves Showing a Preliminary Description of a Product