Two fatal flaws can render a business model untenable from the beginning. These are:
A) failure to compete a business plan and failure to get funding
B) a complete misread of the customer and utterly unsound economics
C) failure to copy the industry leader's business plan and a complete misread of the customer
D) failure to complete a business plan and overemphasizing the importance of feasibility analysis
E) overemphasizing the importance of feasibility analysis and utterly unsound economics

Question

Quizplus · Accepted Answer

A complete misread of the customer and unsound economics can cause a business model to fail, regardless of whether or not a business plan is completed or funding is obtained. It is important to understand the target customers' needs and behaviors and to ensure that the economics of the business model are feasible.

Two Fatal Flaws Can Render a Business Model Untenable from the Beginning