The process of eliminating layers of middlemen, such as distributors and retailers, to sell directly to customer is called:

Name: The process of eliminating layers of middlemen, such as distributors and retailers, to sell directly to customer is called:
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Disintermediation is the process of eliminating intermediaries (middlemen) from a supply chain to sell directly to the end customer. This can lead to cost savings for the producer and lower prices for the customer.

The Process of Eliminating Layers of Middlemen, Such as Distributors