There are two primary rules of thumb for deciding if intellectual property protection should be pursued for a particular intellectual asset. First, a firm should determine if the intellectual property in question is directly related to its competitive advantage. Second, a firm should determine if its intellectual property:
A) is less than 20 years old
B) could be licensed to another company
C) has value in the marketplace
D) is something that was developed "in-house"
E) rightfully belongs to the firm or the employees who developed it

Question

Quizplus · Accepted Answer

The second rule of thumb is to determine if the intellectual property has value in the marketplace. This is because if the intellectual property has no value, then it may not be worth the cost and effort of pursuing intellectual property protection.

There Are Two Primary Rules of Thumb for Deciding If