JGoods, the company profiled in the opening feature for Chapter 14, sells customized shoes and kits for customizing shoes. JGoods would like to sell its kits through boutiques and craft stores, but will have to convince the retailers to sign on. One thing JGoods has learned is that the trick to getting boutiques and retailers to sign on is to:
A) prove the kits will sell
B) package the kits attractively
C) price the kits below the market price
D) promote the kits aggressively
E) cobrand the kits with proven product

Question

Quizplus · Accepted Answer

JGoods needs to demonstrate that the kits will sell well to convince boutiques and craft stores to carry them.

JGoods, the Company Profiled in the Opening Feature for Chapter