The Savvy Entrepreneurial Firm feature in Chapter 13 focuses on Timbuk2, a company that makes urban shoulder bags. The lesson provided by the feature is:
A) its better to have mostly variable costs rather than fixed costs
B) its more important to bag the right customer rather than the biggest one
C) market leadership is the key to a successful growth strategy
D) its important to have a scalable business model
E) continually growing profits is very challenging

Question

Quizplus · Accepted Answer

Its more important to bag the right customer rather than the biggest one

The Savvy Entrepreneurial Firm Feature in Chapter 13 Focuses on Timbuk2