The Partnering for Success feature in Chapter 13 focuses on Zazzle and its partnership with MySpace, which will enable Zazzle to manage the MySpace stores of musicians who want to sell merchandise, such as customized t-shirts, through their online stores. The primary focus of the case is to illustrate:
A) that companies can overcome the managerial capacity problem via partnerships
B) that companies can overcome cash flow challenges via partnerships
C) the benefits of growth
D) the hazards of growth
E) that companies can overcome price stability issues via partnerships

Question

Quizplus · Accepted Answer

The case highlights how Zazzle was able to overcome its managerial capacity problem by partnering with MySpace to manage the online stores of musicians. This partnership allowed Zazzle to handle the design, production, and fulfillment of products, while MySpace provided the platform for promotion and sales. Through this collaboration, both companies were able to leverage their respective strengths and overcome their individual challenges. Therefore, option A is the best choice.

The Partnering for Success Feature in Chapter 13 Focuses on Zazzle