A ________ strategy involves making additional versions of a product so that it will appeal to different clientele.
A) product line extension
B) geographic expansion
C) improving an existing product or service
D) strategic alliance
E) market penetration

Question

Quizplus · Accepted Answer

Product line extension involves diversifying a product line by adding new variations or versions of the product to appeal to a wider range of customers. This strategy allows businesses to leverage their existing brand and customer base while also expanding their market reach.

A ________ Strategy Involves Making Additional Versions of a Product