The business product and trademark franchise is a more popular approach to franchising than the business format franchise.

Question

Quizplus · Accepted Answer

The statement is the opposite of the reality. The business format franchise is more popular than the product and trademark franchise. In a business format franchise, the franchisor provides a complete operational system to the franchisee, including training, support, and marketing strategies. In a product and trademark franchise, the franchisor allows the franchisee to use its established brand and product lines but does not provide much operational support. Therefore, the business format franchise is more desirable for most franchisees.

The Business Product and Trademark Franchise Is a More Popular