Jessica Smith is thinking about starting a chain of fitness centers for young adults ages 18-30. Which of the following is not an appropriate criterion for Jessica to test her idea against?
A) Determine whether the "window of opportunity" is open.
B) Determine whether a fitness center for young adults ages 18-30 meets the threshold of being a good idea.
C) Determine the extent to which the notion takes advantage of an environmental trend, solves a problem, or fills a gap in the marketplace.
D) Determine whether opening a fitness center for young adults ages 18-30 is timely.
E) Determine whether opening a fitness center for young adults ages 18-30 is a concept that creates value for its buyer or end user.

Question

Quizplus · Accepted Answer

All the other criteria listed are important for Jessica to consider when testing her idea, but determining whether a fitness center for young adults ages 18-30 meets the threshold of being a good idea is not a useful criterion for testing her idea. Instead, Jessica should focus on more tangible factors such as market demand, competition, and financial feasibility.

Jessica Smith Is Thinking About Starting a Chain of Fitness