The What Wrong feature in Chapter 2 focuses on Everpix, a company that enabled users to organize and store photos online in an innovative manner. Regrettably, Everpix failed. According to the feature, Everpix's failure resulted from that fact that it's founders ________.
A) spent too much time and energy perfecting their service at the expense of building a business
B) spent too much time and energy raising money at the expense of perfecting their service
C) spent too much time networking at the expense of building a business
D) spent too much time marketing their product at the expense of perfecting their service
E) spent too much time analyzing their market at the expense of networking

Question

Quizplus · Accepted Answer

The What Wrong feature states that Everpix's founders spent an excessive amount of time and effort on perfecting their service and technology, and not enough on building a viable business model. They struggled with generating sufficient revenue to sustain their company in the long run.

The What Wrong Feature in Chapter 2 Focuses on Everpix