A(n) ________ involves showing a preliminary description of a product or service idea to prospective customers to gauge customer interest, desirability, and purchase intent.
A) concept test
B) product/service statement
C) impression test
D) idea prospectus
E) idea test

Question

Quizplus · Accepted Answer

A concept test involves presenting a preliminary idea to potential customers to test its feasibility, interest, and potential success in the market. It allows businesses to gather feedback from their target audience before investing in the development of a product or service.

A(n) ________ Involves Showing a Preliminary Description of a Product