The Savvy Entrepreneurial Firm feature in Chapter 3 focuses on Bill Gross, and how a company he was leading, Knowledge Adventure, made a 180-degree turn on the positioning of a product. According to the feature, Gross and his team made the change as a result of ________.
A) observing how customers acted when buying their product
B) studying industry trends
C) conducting Internet research
D) administering a concept test and a buying intentions survey
E) hiring consultants to provide them advice

Question

Quizplus · Accepted Answer

The feature states that the company made the change in positioning of their product as a result of observing how customers acted when buying their product, specifically noticing that parents were buying the product for educational purposes rather than entertainment.

The Savvy Entrepreneurial Firm Feature in Chapter 3 Focuses on Bill