The What Went Wrong feature in Chapter 13 focuses on Wesabe, a Web-based company that was launched in 2006 to help people manage their personal finances. According to Marc Hedlund, one of Wesabe's cofounders, the company failed for two primary reasons. First, it didn't allow a partner to provide it with an essential service that it decided to build on its own. Second, it ________.
A) didn't hire an experienced CEO
B) didn't achieve a large enough critical mass of users
C) didn't implement a revenue model fast enough
D) didn't utilize both internal and external growth strategies
E) misunderstood its users

Question

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The Answer of The What Went Wrong feature in Chapter 13 focuses on Wesabe, a Web-based company that was launched in 2006 to help people manage their personal finances. According to Marc Hedlund, one of Wesabe's cofounders, the company failed for two primary reasons. First, it didn't allow a partner to provide it with an essential service that it decided to build on its own. Second, it ________.
A) didn't hire an experienced CEO
B) didn't achieve a large enough critical mass of users
C) didn't implement a revenue model fast enough
D) didn't utilize both internal and external growth strategies
E) misunderstood its users

The What Went Wrong Feature in Chapter 13 Focuses on Wesabe