Purple Inc., an interior design company, offers its clients unique design solutions. Clients can choose from Purple's in-house products, customize them to meet their needs, and see how their home would appear using a 3D visualization software in a mini-theatre at Purple's office. This gives Purple a competitive advantage over its rivals since none of them offer this unique combination of services. Purple's advantage is due to its __________.

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Purple Inc. differentiates itself from its rivals by offering unique design solutions, customized in-house products and the use of 3D visualization software. This indicates the use of a product differentiation strategy.