Which of the following was not identified in the textbook as a key to effective new product development?
A) Develop products that add value.
B) Get quality and pricing right.
C) Find a need and fill it.
D) Conduct ongoing feasibility analysis.
E) Focus on broad target markets.

Question

Quizplus · Accepted Answer

The textbook does not identify focusing on broad target markets as a key to effective new product development. Instead, it emphasizes the importance of identifying specific target markets and their needs in order to develop products that add value and fill a need.

Which of the Following Was Not Identified in the Textbook