Hank attends a focus group where he and five other men are asked to rate three lawn mowers.Hank knows a lot about lawn mowers and is certain that lawn mower A is superior and deserves the highest rating.However,the rest of the men say that lawn mower B is the best.If Hank ends up publicly agreeing with the rest of the group,he has probably succumbed to

Question

Quizplus · Accepted Answer

Hank is likely succumbing to normative social influence. This occurs when an individual conforms to the expectations of a social group in order to fit in or be accepted. In this case, Hank is likely agreeing with the rest of the men because he wants to avoid social disapproval or potential criticism for voicing a dissenting opinion. It is not informational social influence because Hank already has a strong opinion about which lawn mower is superior. The autokinetic effect and chameleon effect are not relevant to this scenario.

Hank Attends a Focus Group Where He and Five Other