Jacob works as a marketing executive for Oceanic View Inc.He is offered a job with a lucrative salary at Nebulla Inc. ,Oceanic View's rival in the industry.However,Jacob rejects Nebulla's offer and decides to continue serving his current company because he believes that Oceanic View has invested a great deal of time and money in shaping his professional skills.In the context of organizational psychology,Jacob is most likely demonstrating _____ in this scenario.
A) affective commitment
B) continuance commitment
C) normative commitment
D) personal commitment
Correct Answer:
Verified
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