In the context of the key features of good experimental design,counterbalancing allows an experimenter to rule out:

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Counterbalancing helps to rule out order effects which can occur when the order of presenting stimuli or tasks affects participants' responses. By systematically varying the order in which stimuli and tasks are presented to different participants, researchers can ensure that any observed effects are not simply due to the particular order in which the stimuli or tasks were presented. Manipulations, personality effects, and random assignment are not specifically addressed by counterbalancing.

In the Context of the Key Features of Good Experimental