Market basket analysis is ________.
A)a data mart specific technique
B)a reporting technique
C)an OLAP application
D)a data mining technique

Question

Quizplus · Accepted Answer

Market basket analysis is a data mining technique that involves identifying patterns in customer purchasing behavior by analyzing the items that are frequently purchased together. This technique is commonly used for product recommendation systems and can help businesses to optimize their product placement and promotions.

Market Basket Analysis Is ________