Which of the following is a concept developed by Michael Porter that describes,in broad terms,how it positions itself to compete in the market it serves?
A)Value chain
B)Generic strategy
C)Benefit leadership
D)Cost Leadership
E)Focus

Question

Quizplus · Accepted Answer

The concept developed by Michael Porter that describes how a company positions itself to compete in the market it serves is called a "generic strategy." This relates to the overall approach a company takes to achieve a competitive advantage, such as by focusing on cost leadership, differentiation, or a narrow market niche. The other options (value chain, benefit leadership, cost leadership, and focus) are all related to different aspects of a company's strategy, but do not encompass the broad approach described by Porter's generic strategy.

Which of the Following Is a Concept Developed by Michael