Benefit proximity refers to which of the following?
A)Competing firms offering products with exactly the same benefit
B)Cost leading firms offering products with slightly less benefit
C)Product benefits that cannot easily be differentiated by the consumer
D)Cost leading firms offering products with slightly more benefit
E)The inability for competing firms to produce products with similar benefits

Question

Quizplus · Accepted Answer

Benefit proximity refers to situations where competing firms offer products that are very similar in terms of benefits but differ in price. Cost leading firms offer products with slightly less benefit to undercut their competitors and gain a price advantage.

Benefit Proximity Refers to Which of the Following