Motivation bias and survivor bias are most common in which of the following?
A)Input based scorecards
B)Process based scorecards
C)Scorecards on horizontally differentiated products
D)Scorecards on vertically differentiated products
E)Low cost products

Question

Quizplus · Accepted Answer

Motivation bias and survivor bias are most common in scorecards on horizontally differentiated products because these products are similar in quality but differ in attributes that appeal to different consumer preferences, leading to biased evaluations based on subjective motivations and the tendency to only consider successful products.

Motivation Bias and Survivor Bias Are Most Common in Which