Jennifer is deciding between sales jobs with a new company versus one with a well-established history of a strong marketing mix program.She chooses the established company because,a company with a reputation for a strong marketing mix program:

Question

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A company with a strong marketing mix program adds credibility to the value propositions of its salespeople. This, in turn, can help them build stronger relationships with customers and close more deals. While an established company may offer other benefits such as faster career advancement or improved customer delight, the main advantage of a strong marketing mix program is the impact it has on the sales team's credibility and success.

Jennifer Is Deciding Between Sales Jobs with a New Company