The process of moving leads to prospects to customers can be best portrayed as a (n):
A)Salesperson's nightmare.
B)Alternative to bird dogging.
C)Upside-down triangle.
D)Touch point technique.

Question

Quizplus · Accepted Answer

The upside-down triangle is a commonly used model to represent the journey a potential customer takes from being a lead to becoming a customer. At the top of the triangle are the leads, which narrow down to prospects, and then finally to customers at the point of the triangle. This model illustrates the funneling process of turning leads into customers, and is commonly used in sales and marketing strategies.

The Process of Moving Leads to Prospects to Customers Can