Performance evaluation should be a process that provides a forum for dialogue between a salesperson and the sales manager.

Question

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Performance evaluation should be a two-way communication process between a salesperson and the sales manager. It should provide an opportunity for both parties to discuss performance, set goals, identify areas for improvement, and develop strategies to enhance future performance. Therefore, it is essential for performance evaluation to facilitate dialogue between the salesperson and the sales manager.

Performance Evaluation Should Be a Process That Provides a Forum