How can firms best enhance customer satisfaction?
A) eliminate the profit motive
B) use effective advertising and promotion
C) offer lower-priced products
D) offer greater value

Question

Quizplus · Accepted Answer

Offering greater value is the best choice for enhancing customer satisfaction. This can be achieved by providing high-quality products or services, excellent customer service, personalized experiences, and competitive pricing. Eliminating the profit motive would not be a viable option for a business. Effective advertising and promotion and lower-priced products may attract customers initially, but if the products or services fail to meet their expectations, it will lead to dissatisfaction. Therefore, offering greater value is the most sustainable way to enhance customer satisfaction.

How Can Firms Best Enhance Customer Satisfaction