Firms often try to protect their markets in the maturity stage of the product life cycle by introducing new product features.

Question

Quizplus · Accepted Answer

This statement is true. When a product reaches the maturity stage of the product life cycle, competition is usually intense, and firms may try to differentiate their products from competitors by introducing new features or enhancing existing features to continue to attract customers and maintain their market share.

Firms Often Try to Protect Their Markets in the Maturity