Changing the marketing mix or finding new uses for the product can often extend the period of time a product remains in the profitable stages of the product life cycle.

Question

Quizplus · Accepted Answer

By changing the marketing mix or exploring new uses for the product, companies can reach new or untapped markets and prolong the product's life cycle. This can help keep the product profitable for a longer period of time.

Changing the Marketing Mix or Finding New Uses for the Product