Changes in technology have given consumers the power to control how and when marketing messages are received.

Question

Quizplus · Accepted Answer

With the rise of digital media and mobile devices, consumers now have the ability to choose which advertisements they see and when they see them. They can skip, block or opt-out of ads, making it more challenging for marketers to reach them effectively. This has given rise to new forms of marketing such as influencer marketing, content marketing and experiential marketing, which aim to engage consumers in a more meaningful way.

Changes in Technology Have Given Consumers the Power to Control