It is much easier to get repeat sales from existing customers than it is to find brand new prospects.

Question

Quizplus · Accepted Answer

This is a common business principle that has been proven time and time again. Existing customers are already familiar with and have trust in your brand, making it easier to upsell or cross-sell products or services to them. On the other hand, attracting new prospects can be much more expensive and time-consuming, especially compared to the potential benefits of repeat business.

It Is Much Easier to Get Repeat Sales from Existing