At the most fundamental level, why does a consumer buy a product?
A) to obtain status
B) to obtain its core benefit
C) to obtain its implicit benefit
D) to obtain a lifestyle enhancement

Question

Quizplus · Accepted Answer

The most fundamental reason why a consumer buys a product is to obtain its core benefit, which is the basic function or purpose of the product. For instance, a consumer buys a phone for the ability to make calls and send messages.

At the Most Fundamental Level, Why Does a Consumer Buy