Stop and Shop Inc. is a discount grocery store that sells a variety of fruit and vegetable brands, including Libby's, Green Giant, and Dole. Recently, Stop and Shop has started selling its own versions of the same products. What would we call the Stop and Shop brand?
A) an exclusive brand
B) a home-grown brand
C) a national brand
D) a private-label or store brand

Question

Quizplus · Accepted Answer

The Stop and Shop brand would be considered a private-label or store brand, as it is a product that is created and sold exclusively by the Stop and Shop store.